When Coca Cola introduced it's new drink Surge, they had a promotion where they gave away 26 Restored Checker Taxi Cab. This news feed was part of the strategy to get featured on news programs. This was from November 26 1998
While looking around www.taxi-library.org I stumbled upon vintage ads from my Kalamazoo's favorite Child, the checker cab.
In this picture: a rear vintage Checker Diesel Cab poster ad. If you know where I can see more like this let us know!!!
This picture was found at http://www.taxi-library.org/